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Digital Sales in a Mobile App World
This cartoon from The Oatmeal blog really summarizes people’s behavior about buying expensive mobile devices but balking at paying $0.99 for an application. Human beings involved in a marketplace are...
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The Future Shopper
There is hardly anyone who would argue over the impact that search, social, and mobile technologies have had on the customer buying process over the last five years. However, while many companies worry...
View ArticleFaceBook Advertising – Might it Be Broken?
No question FaceBook advertising bears little resemblance to Search Advertising. However, we are starting to see some great success stories of companies success with FaceBook advertising....
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The Consumer Is Boss: A 10-Year Perspective
On October 15, 2000, A.G. Lafley, president and CEO of Procter & Gamble Co., delivered a prophetic speech entitled “The Consumer is Boss!” to the Association of National Advertisers. In his...
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W2M: Website to Mobile – A Multi-Channel Retail Opportunity
I was recently discussing online retail with a colleague and the challenge online retailers face in proving their value to their traditional brick-and-mortar counterparts. It made me wonder why no...
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How Your Website Loses 7% of Potential Conversions
Download speed matters. And it is time to get serious about it. A one-second delay could result in 7 percent fewer conversions, 11 percent fewer page views, or even a 16 percent decrease in customer...
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Does Apple Need a Reminder About Reminders?
My iOS5 update is complete. Reminders could become my favorite app. I bet I’m not alone. Who doesn’t need a location aware reminder? So what’s up Apple? As far as I can tell I can only see the...
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Geo-Personalization: Your Opportunity
It was in the mid-1990s when I had my first taste of actionable web analytics. I was working for a telecommunications company that offered a Voice over IP solution (VoIP) and I was part of the team...
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Can You Optimize This? A Mobile Landing Page
My cable contract just ended, so I have been thinking about how little actual cable TV my family watches. I was wondering if we could do with Netflix, Amazon Prime Video and Hulu. I had some time...
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How to Optimize Your Mobile Landing Page for Conversions: Hulu.com Example
A couple of weeks ago, I asked readers how they would optimize the following Hulu.com mobile landing page that I saw when I searched for Hulu on my iPhone’s browser. Obviously, there was an issue with...
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The Shake Weight Challenge of Social Media
The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from disparate sources that is causing indigestion issues for most business’ corporate...
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Social Logins: Maximizing Conversions & Engagement
Do you publish content or have a blog? It seems everyone has one today. In the last year or so, many more companies have been in touch, asking us how to improve blog conversions. That could be from...
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Why Everything You Thought About Mobile Might be Wrong
Today marks my 13th anniversary writing for ClickZ. I have seen change happen more slowly than I believed possible and more rapidly than I could notice in this evolving digital marketing space. So, is...
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How to Design High-Converting Mobile Landing Pages {includes video}
To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages...
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Mobile Is Not The Next Big Thing – It’s Already the Big Thing
In mid 2013, mobile Internet access surpassed fixed Internet access, and according to comScore the gap is only widening. Many people are not as easily frustrated with mobile as they are with desktop,...
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Are You Optimistic About SEO?
Since 2012, Searchmetrics has developed a report that looks at the ranking factors that Google uses which can help content marketers, webmasters, and SEO specialists to focus on those important...
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Reviewing Amazon’s customer experience for their Treasure Truck offer of the...
A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see...
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